I have a killer marketing strategy, but I'm broke. How can I reach my target market without spending a fortune?

That's fantastic that you have a well-defined marketing strategy.
Even with limited funds, there are resourceful ways to reach your target market and build brand awareness for your startup.

Here are some creative strategies to consider:

Content Marketing & SEO:

Blog & Social Media Content: Create valuable, informative content related to your industry and target audience's pain points.
Share it on social media platforms like LinkedIn, Twitter, or industry-specific forums to attract organic traffic and establish yourself as a thought leader.

SEO Optimization: Optimize your website content with relevant keywords to improve search engine ranking and drive organic traffic.
There are many free and affordable SEO tools available to help you with this.

Leverage Free Social Media Tools:

Organic Social Media Promotion: Utilize free social media platforms like Facebook Groups, LinkedIn Groups, or industry-relevant online communities to connect with potential customers and engage in conversations around your area of expertise.

Social Media Contests & Giveaways: Run creative contests or giveaways on social media to generate excitement and attract new followers.
Offer relevant products or services as prizes to incentivize participation.

Webinars & Online Events: Host free webinars or online events to connect with your target audience, share your expertise, and generate leads.

Public Relations & Outreach:

Press Releases & Media Pitches: Craft compelling press releases announcing your startup's launch, new features, or milestones.
Reach out to journalists and bloggers relevant to your industry and target market for potential coverage.

Networking & Partnerships: Attend industry events, conferences, or online webinars to connect with potential customers, partners, and influencers. Build relationships and explore collaboration opportunities.

Building an Email List:

Offer Valuable Lead Magnets: Create informative ebooks, white papers, or cheat sheets related to your niche and offer them in exchange for email signups.
This helps build your email list and allows you to nurture leads organically.

Email Marketing Campaigns: Develop targeted email marketing campaigns to nurture leads, share valuable content, and promote your offerings.
Many email marketing platforms offer free plans for limited subscribers.

Freemium Models & Trials:

Offer Freemium Services: Consider a freemium model where you offer a basic version of your product or service for free with limited features.
This allows users to experience the value proposition and potentially convert to paid plans later.

Free Trials: Provide limited-time free trials of your product or service to give potential customers a chance to test it out and see if it meets their needs.

Remember:

Focus on Value: No matter the channel, always focus on providing value to your target audience.
Offer helpful content, insights, or solutions to their problems.

Engagement & Relationships: Building relationships and fostering engagement is key.
Respond to comments, answer questions, and actively participate in online communities.

Track & Analyze: Monitor the performance of your marketing efforts. Use free analytics tools to track website traffic, social media engagement, and email open rates.
This will help you identify what's working and what needs improvement.

By implementing these creative strategies and focusing on providing value, you can reach your target market and build brand awareness for your startup even with limited resources.
Be patient, persistent, and focus on building relationships to establish your brand and achieve sustainable growth.